Selling a SaaS product to business customers isn’t quite the same as selling other types of B2B products. You aren’t trying to meet a one-off need — you’re convincing your prospect to continue investing in your product, ideally for a lifetime.
That calls for educating the prospect about how your product works, the results it brings over time, and how it fits into their existing tech stack and internal processes. What’s more, you’ll have to do this for multiple stakeholders at the prospect’s company, each of whom will have their own questions and counterpoints.
This can be laborious, time-consuming, and often disheartening when things don’t work out as planned. But it doesn’t have to be that way.
We’ve put together an actionable guide on how to craft a B2B SaaS sales process that consistently drives conversions and brings customers on for the long haul.
Let’s dive right in.
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